Expectations
We have learned that in order to under promise and over deliever you need to manage proper expectations for all parites involved in any transaction.
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Communication
It is vital to the success of a transaction that all parties maintain an open line of communication throughout the process. With out this, most deals wont happen.
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Transparency
From the onset, all parties need to make sure they are open with information required to close a transaction from the first conversation to the last.
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